Office of Community Services skip to primary page contentIncreasing the Capacity of Individuals, Families and Communities

Revenue Sources

Step 4 Identify and Select an Appropriate Revenue Source | Step 6 Verify Your Results and Make Modifications

Step 5 Execute Your Revenue Resource Plan

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The Schedule
This is the set of critical activities by key dates to launch the revenue source. This also explains what steps will be taken and in what order and gives other departments or functions in your organization an opportunity to prepare for results.

The following chart summarizes six common system areas and the effect a revenue source has on each:

System Areas Summary
Resource Revenue Accounting Gifts processing Data management Record keeping Registration and reporting Policies and procedures
Annual gifts General ledger accounts expand with new funds Caging and coding functions grow in complexity with new programs. Receipts must indicate states where organization is registered to raise money Data requested for results, segmentation and comparisons. Copies of receipts stored for 3 years; data or microfilm for 10 years 501(c)3 required for issuance of tax-exempt receipt. Thirty-nine states require organizations to register to fundraise. Most organizations annually file Form 990 and an audit Standard policies for gift acceptance and either BBB or ECFA standards of conduct
Major Gifts Above, plus must manage temporarily restricted and permanently restricted gifts Personalization increases. Acknow- ledgement letters and receipts get hand delivered Significant segmentation and suppression of certain flags and codes Same as above plus receipts, research and donor correspondence are kept in locked files In most states, contract field fundraisers must register as paid solicitors Specific procedures on kinds of gifts and due diligence required
Planned gifts Above, plus the addition of any life income contracts requiring payments by organization Same as above Same as above Same as above, plus any will, life income or other expectancies Some states require additional registration to issue various contracts Endowment management policy, payout rate policy, investment policy
Foundation grants Strict accounting required for reporting on use of grant funds Same as above Reports on uses of funds Receipts, research and correspondence are kept in locked files 501(c)3 required for most foundations, plus Form 990, audit, and list of top donors Letter from the board stating support for the application
Cause-related marketing (CRM) Must be able to track any dollars in case it is unrelated income Receipts must indicate the value of any purchase that is considered a gift Same as major gifts Copies of receipts stored for 3 years; data or microfilm for 10 years May need to report UBI and/or paytax Contractought to stipulate variousways out
Corporate giving Same as annual gifts Personalization increases. Acknow- ledgement letters and receipts get hand Same as foundations above Same as foundation grants No special registration No specia lpolicy
Earned Income Same as annual gifts Not Applicable Same as major gifts Income statements and reports stored for 3 years, data or micro film for 10 years May have a business license registration requirement depending upon state or local regulations Policies to manage investments
Unrelated earned income Must be able to track any dollars as it is unrelated income Not Applicable Same as major gifts Income statements and reports stored for 3 years, data or micro film for 10 years May need to report UBI and /or pay tax Procedure to track and manage UBI as it approaches total income limits
In-kind Inventory control and valuation substantiation become important for large items Receipts must indicate description of donated property Same as major gifts Copies of letters of receipt stored for 3 years; data or micro film for 10 years If the property was appraised at $5000 or more and you signed Form 8283 and if you dispose of the property within two years, then you must file Form 8282 with the IRS within 125 days of disposition and give a copy to the donor. Procedure to value various in-kind contributions
Supporting organizations Separate books Receipt sent between organizations acknowledging the value of any gifts Same as foundations above Same as CRM May require special registration with the state Policy that creates clear separation of functions and relationships
Benefits Significant outlays of expenses against revenues Receipts must indicate the value of any purchase that is considered a gift Same as major gifts Same as CRM May require event related licenses for various events. Event insurance may need to be purchased Procedure to limit expenses
State and Local municipalities Strict accounting required for reporting on use of grant funds Receipt sent acknowledging the value of any gifts Same as major gifts Same as foundation grants No special registration Resolutions for bond issuance
Churches and denominations Same as annual gifts Same as supporting organization Same as major gifts Same as CRM No special registration No special policy
Federated funds Same as annual gifts Receipts generated to donors require a separate handling Same as major gifts Same as CRM No special registration apart from that required by the campaign Resolution to participate in funds drive


Step 5 Checklist

Write a plan to launch a new or enhanced revenue source

Describe the objectives you hope to achieve
Prepare for system concerns by informing staff early and often
Prepare a budget and schedule and hold to them
 

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Step 4 Identify and Select an Appropriate Revenue Source  | Step 6 Verify Your Results and Make Modifications